Most hotel marketers associate traditional ad buying as a hit-or-miss strategy. Buy space in a magazine… pray for an unknown … Continue reading What is programmatic advertising?
When we assess a reputation we are making a prediction as to how that person would behave in certain circumstances. … Continue reading How to have a good reputation?
Sibling entrepreneurs Laura and John Nelson launched ColourPop with a simple idea: makeup that would be native to Instagram, not … Continue reading What is Colourpop?
Most of us know that the world of marketing and advertising is a dark and sinister place. We understand that … Continue reading What is a brain sell?
Sometimes trends aren’t trends because of buzz or visibility, but because they actually work. Sometimes those trends work so well, … Continue reading What is an automatic customer?
McDonald’s. Arby’s. Wendy’s. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their … Continue reading Why so many fast food logos are red?
Founding Yogibo initially as a way to help his family, Levy has built his business of imaginative pillows, rugs, and furniture … Continue reading How Yogibo handled overseas expansion?