How did Alibaba turned Single’s Day into a retail event?
Singles’ Day first started in the 1990s, but it was in 2009 when Alibaba took the opportunity to turn it … Continue reading How did Alibaba turned Single’s Day into a retail event?
Category: Marketing
Who still likes to shop offline?
Reposting from an Entrepreneur.com article. While many people believe brick-and-mortar shops are doomed in today’s tech-driven world, there are still a number … Continue reading Who still likes to shop offline?
How to design a public hotel?
Ian Schrager, the nightlife impresario turned hotelier, who is frequently credited (often by himself) for inventing the boutique hotel. His … Continue reading How to design a public hotel?
How Indomie became popular in Nigeria?
The humble instant noodle is a giant in Nigeria, Africa’s second-largest economy, where it controls 74 percent of the market. … Continue reading How Indomie became popular in Nigeria?
How to make your brand a habit?
In the ideal world of a marketer success is never in doubt and every brand becomes habit-forming. But that’s not … Continue reading How to make your brand a habit?
What is the value of a like?
Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was … Continue reading What is the value of a like?
Have you tried a Superlatte?
In 2014, food scientist Tahli Watts added her take on the golden latte (a blend of turmeric, black pepper and … Continue reading Have you tried a Superlatte?
