Do you know Superdry?
From its founding days, then, Superdry has been breaking the mould. It’s a mashup of sportswear, high-street appeal, and designer … Continue reading Do you know Superdry?
Category: Marketing
Why ic! Berlin broke the spectacles market?
Trying to find a good pair of glasses can be tough. Glasses should frame your face, but also compliment your … Continue reading Why ic! Berlin broke the spectacles market?
Have you tried Warby Parker?
Warby Parker is a company that started with a simple idea: fashionable, affordable eyewear. Warby has raised $215 million and is … Continue reading Have you tried Warby Parker?
How a watch brand jumpstarted the fashion industry ?
In the 1970s, when Seiko became the world’s top watch brand on the strength of its revolutionary quartz technology, its … Continue reading How a watch brand jumpstarted the fashion industry ?
How is Carnival Cruises using a medallion to improve service?
Beginning life as Carnival Cruise Line in 1972, Carnival Corporation & PLC was formed following the acquisition of P&O Princess … Continue reading How is Carnival Cruises using a medallion to improve service?
What is digital marketing?
The digital revolution was born in the summer of 1981 when IBM introduced the world’s first PC. The system came … Continue reading What is digital marketing?
What is FreedomPop?
Free mobile data? Half the people using FreedomPop pay nothing for cellphone service, including mobile Internet access. But are there … Continue reading What is FreedomPop?
