When starting a business, rule number one is to know who your customer is. It is important to understand what … Continue reading How to find your niche market?
You might have had one of these in your earlier days. A Timex watch! But how did the brand come … Continue reading Have you tried Timex?
Digital marketing is the buzz word nowadays and various acrynoymns have been tossed around. So let’s try to understand three … Continue reading What is SEM, SEO and PPC?
The Nerf brand has been bringing kids foamy fun for over four decades now, but the company’s history might not … Continue reading How did Nerf become the go-to toy gun for kids?
No longer the young kids on the block, Millennials have pushed squarely into their 20s and 30s and the emphasis … Continue reading What is the zoomer generation?
Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, … Continue reading Have you tried Charles and Keith?
How many beautiful, smiling faces do you see plastered on billboards on a daily basis? It’s no mistake: businesses know … Continue reading Are you affected by the halo effect?
You’re probably a rational person, right? You’re probably pretty good at assessing your own abilities, too. Unfortunately, this is pretty … Continue reading Do you have the art of thinking clearly?
I know, I know. AUDIT. Who wants to do one of those? Just like shoveling your driveway or getting your … Continue reading Have you done a marketing audit?
The first wave of workers to benefit from China’s reform and opening-up in 1978 has reached retirement age. And many … Continue reading How to tap on China’s ageing market?