Are you affected by the halo effect?
How many beautiful, smiling faces do you see plastered on billboards on a daily basis? It’s no mistake: businesses know … Continue reading Are you affected by the halo effect?
Category: Marketing
Do you have the art of thinking clearly?
You’re probably a rational person, right? You’re probably pretty good at assessing your own abilities, too. Unfortunately, this is pretty … Continue reading Do you have the art of thinking clearly?
Have you done a marketing audit?
I know, I know. AUDIT. Who wants to do one of those? Just like shoveling your driveway or getting your … Continue reading Have you done a marketing audit?
How to tap on China’s ageing market?
The first wave of workers to benefit from China’s reform and opening-up in 1978 has reached retirement age. And many … Continue reading How to tap on China’s ageing market?
How can a website drive revenue for your business?
We live online. From online shopping to hitting Google for every conversational question to ordering groceries online for delivery, our … Continue reading How can a website drive revenue for your business?
Why is the marketing for Happy Meals so successful?
It’s not about the food. What McDonald’s is really selling to children is the party. The package with puzzles just … Continue reading Why is the marketing for Happy Meals so successful?
Do you know about A Bathing Ape?
In an age where music is virtually free and everything else is little more than a click away on the … Continue reading Do you know about A Bathing Ape?
Have you tried The Loop Approach? -Part 1
Those of us who have worked in big, clunky organizations know that it’s common to experience a fair amount of … Continue reading Have you tried The Loop Approach? -Part 1
Have you tried AmorePacific’s Sulwahsoo?
It all began in a humble beauty shop in Gaeseong, Korea. A young boy would cycle for miles between the … Continue reading Have you tried AmorePacific’s Sulwahsoo?
Have you tried Want Want?
This one deserves a nibble. Want Want Rice Crackers! A favourite of the kids here in Asia. But I wanted … Continue reading Have you tried Want Want?
