How to find your niche market?
When starting a business, rule number one is to know who your customer is. It is important to understand what … Continue reading How to find your niche market?
Category: Marketing
Have you tried Timex?
You might have had one of these in your earlier days. A Timex watch! But how did the brand come … Continue reading Have you tried Timex?
What is SEM, SEO and PPC?
Digital marketing is the buzz word nowadays and various acrynoymns have been tossed around. So let’s try to understand three … Continue reading What is SEM, SEO and PPC?
How did Nerf become the go-to toy gun for kids?
The Nerf brand has been bringing kids foamy fun for over four decades now, but the company’s history might not … Continue reading How did Nerf become the go-to toy gun for kids?
What is the zoomer generation?
No longer the young kids on the block, Millennials have pushed squarely into their 20s and 30s and the emphasis … Continue reading What is the zoomer generation?
Have you tried Charles and Keith?
Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, … Continue reading Have you tried Charles and Keith?
Are you affected by the halo effect?
How many beautiful, smiling faces do you see plastered on billboards on a daily basis? It’s no mistake: businesses know … Continue reading Are you affected by the halo effect?
Do you have the art of thinking clearly?
You’re probably a rational person, right? You’re probably pretty good at assessing your own abilities, too. Unfortunately, this is pretty … Continue reading Do you have the art of thinking clearly?
Have you done a marketing audit?
I know, I know. AUDIT. Who wants to do one of those? Just like shoveling your driveway or getting your … Continue reading Have you done a marketing audit?
How to tap on China’s ageing market?
The first wave of workers to benefit from China’s reform and opening-up in 1978 has reached retirement age. And many … Continue reading How to tap on China’s ageing market?
