Is employee loyalty still relevant?

For businesses, executives, and workers alike, loyalty may be one of the hardest things to understand. It’s one of those things that, alas, is practically impossible to identify when it falls somewhere in the gray region but is blatantly obvious when it doesn’t. Ironically, most people fall inside that murky area.

When an employee was employed and given the opportunity to perform a new task, they were expected to remain loyal by working hard for their employer. Therefore, loyalty was an exchange of one’s time, energy, and dedication for the security of a paycheck from the corporation and a job.

It was then, though. Right now. Today, being loyal means quitting your job when you’re no longer inspired, involved, productive, or joyful.

There are a few reasons why this is significant. First, as more members of the Millennial and Z Generations join the workforce, employers must reduce the notion that they will remain in their positions. Although businesses can still count on finding loyal workers, they will need to put in more effort to foster and sustain it. Managers should rest easy knowing that the cost to retain people is less than the cost of employee turnover, even if this approach obviously involves an increase in time and cost.

Second, smaller businesses will suffer as larger organizations aggressively position themselves to recruit top people. Starting and expanding a firm is already challenging and expensive, so having to worry about workers departing at the first indication of “greener pastures” will add to the difficulty and anxiety for business owners.

The good news is that every generation prior to ours has succeeded in surviving, adapting, and outperforming the one before it. Businesses and entrepreneurs must accept this new standard, and perhaps even learn from and adopt some of the same tactics, whether they like or dislike job-hoppers and career-changers.

Businesses must realize that people work for both the company and for themselves. A worker is also being loyal to themself when they give their job their all and are doing it from the heart. Almost everyone has engaged in work slack behavior at some point while the supervisor wasn’t watching. In some circumstances, that conduct might have been bad for the business and the employee’s own drive. That has the potential to swiftly turn into a habit and a significant issue.

If you can sense that an employee has a bad attitude about their job or the organization, it will soon start to manifest itself in their behavior. This concept applies to practically every aspect of life. People that harbor resentment toward their coworkers or anything else related to their jobs are known to either leave their jobs or, if they are unable to do so, manifest some form of depressive energy. Not simply your relationship with the employee will suffer from this. This may also be detrimental to business.

Since they already possess this innate drive, people who are genuinely dedicated always go above and beyond. They don’t only view the assignment as something to be completed. They consider it a chance to advance. A devoted worker will almost always be naturally motivated to put up his best effort and attempt to complete tasks as quickly as feasible. He can gain the company’s respect and trust in one of the best ways possible by doing this.

A person who is willing to advance and learn more about something they are enthusiastic about is always a sight to behold. It’s critical for an employee to keep informed and be open to change in light of all the new developments and advancements taking place in the world. This is a very strong indication of commitment if you see it in someone.

The subject of boomerang loyalty is then raised. While this definition may appear to be a dead end for the company, after all, loyalty should encourage workers to stay with you for longer, it really acknowledges the value of the Millennial attribute of job-hopping in search of fulfillment and pleasure.

To create a “lifetime of loyalty from former employees,” it takes advantage of the current staff churn. As a result, they “return in the form of consumers, partners, clients, advocates, contractors, and even returning employees.” The new notion of loyalty emphasizes reciprocity and considers a much larger picture. Why wouldn’t an employee go if they believe they came, worked, overcame, and now a new challenge calls? Should a worker stay at a job only because it appears better on their resume if the employer-employee fit is poor? The response is no in each instance.

The new understanding of loyalty is that it is determined by how an employee feels, speaks, and supports your company after they have left your employ, not by how long they have worked for you. The new breed of unpaid brand ambassadors for your company are former employees. Leavers will encourage their friends to apply for employment with you based on a mutually respectful separation (which is why proper offboarding protocols are crucial), communicate with you on social media, and more. Therefore, even when they stop working for the company, they are still worth their weight in gold.

And if they do return (like a boomerang), rehired staff members frequently gain and impart fresh, useful knowledge from their experiences outside of your company. Additionally, they bring new viewpoints to the workplace that could be advantageous for all parties.

Check out my related post: Do you know about millennials?


Interesting reads:

https://www.indeed.com/career-advice/career-development/importance-of-employee-loyalty

https://www.inc.com/peter-gasca/the-new-painful-truth-about-employee-loyalty.html

https://www.viktorwithak.com/employee-loyalty-and-why-it-matters/

https://allthingstalent.org/2021/09/06/mag-building-employee-loyalty/

https://blog.sparkhire.com/2012/06/14/loyal-to-a-fault-how-important-is-employee-loyalty/

https://www.jemini.com/insights/latest-insights/is-employee-loyalty-as-you-know-it-dead-or-just-different/

https://www.forbes.com/sites/davidsturt/2019/01/10/the-truth-about-employee-loyalty-and-5-things-every-leader-should-know/?sh=15dcde482cda

https://www.qualitydigest.com/inside/management-article/declining-employee-loyalty-casualty-new-workplace-051812.html

https://www.cbsnews.com/news/employee-loyalty-is-dead-good-riddance/

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