What are the latest trends for museums to take note of?

In order to survive, grow, and thrive, as well as continue to fulfill its mission, museums need to find innovative ways to attract new visitors by keeping them engaged and interested. Here are a couple trends that museums could keep track of.

  1. Influence of Retail

Museums and retail stores do not seem to have much in common from the outside as museums are shrines of art, history and education, while retail is the supreme symbol of consumerism. Yet as we look at the history of our retail and cultural worlds more closely, we find parallels and discover that the pattern of museum design patterns closely maps with retail.

There is no doubt that retail environments are constantly curated, mimicking the space of museums and introducing items as exclusive and exclusive works of art to customers. The transformation of the retail environment is driven by ever-changing customer preferences, and this new array of shoppers are searching for enriched experiences that incorporate venue, technology, culture and entertainment, together with a constant state of renewal. The retail equation is something that has moved from the purchase to the experience to the principle of change, no longer limited to bricks and mortar, and less and less of this is anchored to a specific location.

This trend is seeping into museums as well. Visiting a museum is not only about seeing the collection’s objects and masterpieces, but also about the transformation that takes place inside. Museums are evolving because the perceptions of individuals are changing.

2. Rapid Changes in Preferences of Customers
Changes in customer preferences and demands have also contributed to the emergence of mobile technology. Museums and charities will need to anticipate the needs of an increasingly mobile-oriented audience, not just big brands that have to appeal to new customers. 45% of Millennials said that technology has made them more impatient than they were five years ago, and through seamless user interactions, particularly in the age of the smartphone, all customers are demanding instant gratification.

In today’s world, 59 percent of consumers claim businesses need cutting-edge online experiences to sustain their organization. But a number of businesses are struggling to keep up with these digital criteria. While 60 percent of businesses think they have a good mobile experience, according to Forbes, just 22 percent of consumers feel the same.

And while some companies are taking their first steps in the digital transition, 47% of firms have not yet begun their digital transformation, while 59% are worried that they might already be too late. For museums and cultural organizations, it is not too late, but the longer you wait to introduce your members to digital offerings, the more you stand to lose.

80% of customers say that a company’s experience is as relevant as its goods or services, and companies have to think hard about what their membership program entails. It is not enough to deliver super-slick experiences or an out-of-this world tour through the exhibits or galleries. By providing members with digital comfort, museums also need to step up the membership experience.

Only one way to remain on top of these mobile market trends is to give your members digital cards. It is possible to download digital membership cards and immediately connect them to the digital wallets of your members, providing a no-hassle membership experience.

3. Send Relevant Messages
Retailers and marketers know that when the content is customized and specifically related to the audience, contact with guests becomes even more efficient. Through learning about them and building a single-user profile to store and access that information, museums are ideally placed to reach their guests. Museums can provide more productive outreach, fundraising activities and show material by integrating information from admissions, donations, social listening, event participation, online activity, app utilization and guest feedback. In essence, this drives frequent visits and commitment to the mission of the museum.

4. Go Omni-Channel
Brands speak about “omni-channel retail” in a convincing way but the best ones connect the in-store, online and overall brand experience seamlessly. As awareness and information beacons, museums need to think at the same level about the visitor experience. The website of a museum does not sell items like an online store, but it should hopefully have the same quality of appropriate, informative information that visitors would expect to receive in person.

5. Embrace the Startup Mindset
What happens in conditions of high demand when you have insufficient funds and a strained workforce working on several projects? A typical day for a specialist at a museum. How each community responds to limited resources, overworked workers and challenging tasks is the only difference between a museum and a tech startup. The slim start-up is driven by creativity, while the conventional museum is driven by conservatism. More than ever, the museum now has the potential to use free and low-cost resources to harness the agile start-up spirit.

6. Go Immersive
The problem of young people not participating in an exhibition is discussed by many museums because they are not as immersive as they should be. This problem is solved by video walls, enabling you to create interactive worlds in which visitors can lose themselves, as well as massive displays of artwork or large touchscreen walls. Support younger visitors by making them immersive to experience a stronger sense of connection to your exhibitions.

Check out my related post: What is digital placemaking?


Interesting reads:

https://cuseum.com/blog/2020/2/3/top-technology-trends-for-2020-what-it-means-for-museums-and-nonprofits

https://npengage.com/arts-cultural/museum-membership-trends-2019/

https://www.bdcnetwork.com/blog/future-museums-ultimate-visitor-experience

https://ssir.org/articles/entry/membership_trends_a_word_to_the_wise_art_museum

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