When starting out in business it can be useful to learn from those with more experience; this kind of guidance can be invaluable when learning the ropes. However, it’s not only individuals who can learn from more experienced parties: it’s also possible for one business to learn from another.
The world’s oldest brands can teach us a great deal about forging a successful business and career; after all, they must have a good idea of dos and don’ts after existing for hundreds of years. The book “Good to Great” by Jim Collins also presents companies that have persevered over the years to grow. By studying brands such as Cambridge University Press, Twinings and Sotheby’s it’s possible to find the keys to their success, including having integrity, staying focused and working as a team. However, the key lesson is that companies need to continue to adapt and stay relevant. The past only provides a guidance on the future but it is up to companies to change and improve that further.
A picture speaks a thousand words. So, take a look at the infographic below and discover the secrets behind some of the world’s oldest brands. Then answer the question above!