Is this an innovation?

People Are Now Drinking Lattes Out of Avocados! I was taken in by the headline. 

Take some creative vision, a hit of genius and a fair bit of absurdity, and you’ll end up with something like the avolatte, the latest hipster hybrid composed of a latte poured into—you guessed it—a hollowed-out avocado shell.

Introduced by Truman Cafe over in Melbourne, Australia (the country where your avocado toasts originally got their footing), the avolatte is, of course, drawing strong opinions as to why you’d pour a perfectly good shot of espresso into a compost scrap.
However, those Internet trolls (who took the time to voice their opinion on something trending halfway across the world) didn’t take a moment to see that the avolatte is meant to be a joke. One of the café’s baristas, Jaydin Nathan, tells an Australian news outlet that, yes, “[the avolatte] was actually just a joke. It’s literally coffee in a piece of rubbish.”
Never believe everything you read on the web. I was fooled! But just look at the number of hits that cafe got so all is good. Keep innovating and marketing.

https://www.tastingtable.com/entry_detail/national/25249/People_Are_Now_Drinking_Lattes_Out_of_Avocados.htm

One thought on “Is this an innovation?

  1. https://www.google.com.sg/amp/www.gq.com/story/cado-toast-is-class-warfare/amp

    This another story about avocado, hipster spending and how it might potentially crippled Millennials’ finance capabilities to own their place.
    once someone told me one of F&B offering’s USP, besides having the basic- edible, it has to be Instagram-able so people will buy, take a pic and share on IG. Maybe that in turn became an innovation; a cheap and fast way to get mass advertising using UGC?

    Like

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